Strategy and execution on the same team
You work with the people doing the work, from research and strategy through production, distribution, and measurement. There is no chain of account managers between the plan and the work.
Already Known
Already Known is an AI search visibility agency that builds and runs content engines for B2B SaaS, AI, Web3, and high-growth companies.
The goal is simple: turn expertise into content that gets companies found, builds trust, and contributes to pipeline.
Trusted by / Worked with:
What Already Known does
Strategy through execution — see also how the service works and client work.
01Content strategy and research
We find the topics, buyer questions, competitor gaps, and internal expertise worth turning into content. The outcome is a clear roadmap tied to acquisition and business goals, not just an editorial calendar.
02Content production
We produce SEO pages, articles, thought leadership, social content, newsletters, landing pages, reports, scripts, and other assets around the buying journey. Content is created to help people discover, evaluate, and choose the company.
03Distribution and authority
Publishing is only half the job. We use search, social, email, partnerships, third-party publications, and paid amplification to get the right content in front of the right buyers.
04Websites and conversion
We build and improve landing pages, lead magnets, product pages, and conversion paths around the content. The goal is to turn attention into signups, leads, demos, or sales opportunities.
05Content operations and experiments
We can run the system behind the content too: research, briefs, production, publishing, reporting, and optimization. We also test formats like original research, tools, calculators, templates, and other assets that can create new acquisition channels.
What makes Already Known different
Content across the entire buyer journey
We don't treat SEO, social, email, and web as separate islands. They work together to help buyers discover you, understand you, trust you, and eventually take action.
7+ years across multiple growth channels
Our background spans content, social, SEO, paid acquisition, lifecycle, websites, launches, and digital products. That makes it easier to see where content fits into the wider growth system rather than optimizing one channel in isolation.
High-volume content experience
We've operated content systems producing thousands of assets and millions of impressions for companies like Horizen, zkVerify, BeInCrypto, and other technology brands.
Content has to contribute to growth
We don't believe publishing more is automatically better. We look at visibility, engagement, conversions, leads, pipeline, and revenue, then invest more heavily in what actually moves the business.
Who hires Already Known
- B2B SaaS teams with an established product and GTM motion
- AI and Web3 software or infrastructure companies
- High-ticket B2B and industrial businesses
- Ecommerce companies with existing traction
- Marketing teams that need senior content ownership without another full-time hire
The team behind Already Known
Fernando Fierro
Founder of Already Known.
I started with design and websites before moving deeper into SEO, social media, content operations, paid acquisition, and growth. Over 7+ years, I've worked across media, crypto, SaaS, B2B, ecommerce, and my own digital products.
After repeatedly becoming the person connecting strategy, content, distribution, websites, and measurement, I eventually made that the job: get companies found when buyers are looking.
- Based in: Madrid, Spain
- Website: alreadyknown.agency
- LinkedIn: Fernando Fierro
- X: @fierronava_
How Already Known works
Understand the business
We start with your product, ICP, positioning, existing content, sales process, competitors, and growth goals.
Find the opportunities
We turn that into a prioritized roadmap covering what should be created, improved, distributed, or tested.
Build and distribute
We own the agreed production cycle across content, search, social, email, web, and supporting channels.
Measure and iterate
We track what gets discovered, what converts, and what contributes to growth. What works gets scaled. What doesn't gets changed.
Some people I’ve worked with
What they say
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Joep Maenen
CMO @ Score
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Vasil Velev
Founder @ Carbon Herald
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
Vugar Usi Zade
COO @ Bitget
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Vlora Ramadani
CMO @ BeInCrypto
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Chris Duggan
Sr. Marketing Manager @ ChainGPT
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Maja Rogic
Social Media Manager @ ChainGPT
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Heslei Moura
Social Media Manager @ BeInCrypto
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
Aindrea van Rheede
Founder of Creative Comet
It has been a real pleasure working with Fernando. When I managed Fernando, he was always ready to support in whatever was most urgent at that moment and was eager to develop himself and learn new things. He has many skills that he applies in order to produce high-quality content…
Joep Maenen
CMO @ Score
Fernando was a pleasure to work with and I can recommend him for any roles involving social media management both in terms of execution and strategy. He is a proactive professional who thrives in a dynamic environment and really cares about the quality of his work and supporting…
Vasil Velev
Founder @ Carbon Herald
Fernando is an exceptional team player, showcasing a remarkable "go-getter" attitude. His ability to develop and execute complex marketing campaigns is truly impressive. From design to copywriting and project management, Fernando possesses a diverse skill set that sets him apart.…
Vugar Usi Zade
COO @ Bitget
I highly recommend Fernando as a social media manager. Fernando has a great ability to create engaging and impactful social media content that resonated with our target audience. Fernando is a calm, collaborative, and open minded professional who consistently comes up with creati…
Vlora Ramadani
CMO @ BeInCrypto
Fernando is one of the most skilled, productive, and creative social leads I've worked with in Web3. He's super reliable and consistent when managing a complex calendar of content at scale. While working together, I often said 'I wish I had several Fernando clones on staff' becau…
Chris Duggan
Sr. Marketing Manager @ ChainGPT
Fernando and I worked at the same company for almost a full year and although we worked in different groups, we were still working closely and helping each other with various tasks and projects. When Fernando arrived on our Marketing team, it took him record time to complete trai…
Maja Rogic
Social Media Manager @ ChainGPT
Fernando was one of the best teammates I've had. He was always ready to help me with a few questions that weren't even directly related to his role, for instance. His promptness is remarkable. He's definitely a skilled guy on all things content management - from scheduling a prop…
Heslei Moura
Social Media Manager @ BeInCrypto
Fernando is an excellent social media manager, he understands his audience well and the results show across all social platforms. He is a team player and a flexible, motivating manager that allows his team to contribute and grow as a unit. I created my best design works under his…
Aindrea van Rheede
Founder of Creative Comet
Key facts
| Company name | Already Known |
|---|---|
| Type | AI search visibility agency |
| Founded | 2026 |
| Founder | Fernando Fierro |
| Headquarters | Madrid, Spain |
| Website | alreadyknown.agency |
| Core offering | SEO and AI search visibility |
| Pricing | From €3,500/month |
| Contract terms | Monthly retainers and scoped 3–6 month engagements |
| Services | Content strategy, SEO, social, newsletters, websites, conversion, distribution, content operations |
| Communication | Slack, email, async updates and review calls |
| Notable clients | Horizen, zkVerify, BeInCrypto, an industrial construction material supplier, DailyCoin, Superseed |
| Customers served | B2B SaaS, AI, Web3, ecommerce and high-ticket B2B |
| Experience | 7+ years |
| Reach generated | 50M+ impressions across prior work |
| Competitors | B2B content, SEO and growth agencies |
| Social | LinkedIn: Fernando Fierro · X: @fierronava_ |
Frequently asked questions
Ready to talk?
We'll look at your product, your content, and whether there's enough opportunity to work together.