.lm5Gfq_caseStudy{--study-ink:#141414;--study-muted:#595b57;--study-paper:#faf9f6;--study-soft:#eeede9;--study-line:#deded7;--study-blue:#303f9e;color:var(--study-ink);background:var(--study-paper);overflow-x:clip}.lm5Gfq_container{width:min(100%,1200px);margin-inline:auto;padding-inline:24px;position:relative}.lm5Gfq_dark{--study-ink:#f4f2ef;--study-muted:#b5b7b2;--study-line:#42453f;color:var(--study-ink);background-color:#0c0e0a}.lm5Gfq_caseStudy a:focus-visible{outline-offset:6px;outline:2px solid}.lm5Gfq_eyebrow{font-family:var(--font-mono);text-transform:uppercase;letter-spacing:.14em;color:var(--study-muted);font-size:11px;line-height:1.8}.lm5Gfq_hero{margin-top:-28px;padding-block:126px 36px}.lm5Gfq_backLink{color:var(--study-muted);align-items:center;gap:8px;font-size:13px;display:inline-flex}.lm5Gfq_backLink:hover{color:var(--study-ink)}.lm5Gfq_heroGrid{grid-template-columns:1.25fr 1fr;align-items:center;gap:64px;margin-top:48px;display:grid}.lm5Gfq_hero h1{letter-spacing:-.045em;margin-top:20px;font-size:clamp(2.5rem,4.8vw,4.5rem);font-weight:600;line-height:1.02}.lm5Gfq_heroLead{max-width:600px;color:var(--study-muted);margin-top:28px;font-size:17px;line-height:1.75}.lm5Gfq_heroJump{border-bottom:1px solid var(--study-line);align-items:center;gap:20px;margin-top:28px;padding-bottom:8px;font-size:13px;display:inline-flex}.lm5Gfq_heroVisual{border:1px solid var(--study-line);background:#181a16;border-radius:15px;overflow:hidden;transform:rotate(2deg)}.lm5Gfq_heroVisual img{aspect-ratio:4/5;object-fit:cover;object-position:center;width:100%;display:block}.lm5Gfq_heroVisual figcaption{padding:20px 24px;font-size:14px;font-weight:600}.lm5Gfq_heroVisual figcaption span{color:var(--study-muted);margin-top:6px;font-size:12px;font-weight:400;display:block}.lm5Gfq_projectMeta{border-top:1px solid var(--study-line);grid-template-columns:1fr 3fr;gap:40px;margin-top:64px;padding-top:28px;display:grid}.lm5Gfq_projectMeta dt{font:10px var(--font-mono);text-transform:uppercase;letter-spacing:.12em;color:var(--study-muted)}.lm5Gfq_projectMeta dd{margin-top:10px;font-size:12px;line-height:1.8}.lm5Gfq_results{padding-block:80px;scroll-margin-top:90px}.lm5Gfq_resultsIntro{grid-template-columns:1fr 2fr;align-items:start;gap:64px;display:grid}.lm5Gfq_resultsIntro h2{font-size:28px;font-weight:600;line-height:1.1}.lm5Gfq_resultsIntro .lm5Gfq_copy{margin-top:0;font-size:16px}.lm5Gfq_resultsGrid{grid-template-columns:1.25fr 1fr 1fr 1fr;margin-top:48px;display:grid}.lm5Gfq_resultsGrid>div{border-left:1px solid var(--study-line);flex-direction:column;padding:4px 28px;display:flex}.lm5Gfq_resultsGrid>div:first-child{border-left:0;padding-left:0}.lm5Gfq_resultsGrid dt{max-width:190px;color:var(--study-muted);margin-top:14px;font-size:13px;line-height:1.6}.lm5Gfq_resultsGrid dd{font:600 clamp(1.8rem,3.4vw,3rem)/1 var(--font-display);letter-spacing:-.05em;order:-1}.lm5Gfq_resultsGrid>div:first-child dd{color:var(--study-blue)}.lm5Gfq_chapterNav{background:var(--study-soft);border-block:1px solid var(--study-line);padding-block:24px}.lm5Gfq_chapterNav .lm5Gfq_container{align-items:baseline;gap:32px;display:flex}.lm5Gfq_chapterNav .lm5Gfq_eyebrow{flex-shrink:0}.lm5Gfq_chapterNav ul{flex-wrap:wrap;gap:14px 24px;display:flex}.lm5Gfq_chapterNav a{align-items:center;gap:8px;font-size:12px;display:inline-flex}.lm5Gfq_chapterNav a:hover{text-underline-offset:5px;text-decoration:underline}.lm5Gfq_chapter{padding-block:96px;scroll-margin-top:84px}.lm5Gfq_sectionHeading h2{letter-spacing:-.035em;max-width:850px;font-size:clamp(1.9rem,3.5vw,3rem);font-weight:600;line-height:1.06}.lm5Gfq_subtitle{max-width:680px;margin-top:22px;font-size:20px;font-weight:500;line-height:1.5}.lm5Gfq_centered{text-align:center;max-width:850px;margin-inline:auto}.lm5Gfq_centered .lm5Gfq_subtitle{margin-inline:auto}.lm5Gfq_copy{color:var(--study-muted);margin-top:24px;font-size:17px;line-height:1.8}.lm5Gfq_copy>p+p{margin-top:20px}.lm5Gfq_copyColumns{grid-template-columns:1fr 1fr;gap:48px;max-width:980px;margin:44px auto 0;display:grid}.lm5Gfq_copyColumns>p+p{margin-top:0}.lm5Gfq_showcaseGrid{grid-template-columns:.85fr 1.3fr;align-items:center;gap:64px;display:grid}.lm5Gfq_showcaseGrid .lm5Gfq_sectionHeading h2{font-size:clamp(1.9rem,3vw,2.75rem)}.lm5Gfq_catalogStage{background:#e7e8ef;border-radius:20px;padding:24px}.lm5Gfq_media{border:1px solid var(--study-line);background:var(--study-paper);color:#141414;border-radius:15px;min-width:0;overflow:hidden}.lm5Gfq_mediaFrame{background:#e9e9e5;width:100%;overflow:hidden}.lm5Gfq_mediaFrame img,.lm5Gfq_mediaFrame video{object-fit:contain;width:100%;height:100%;display:block}.lm5Gfq_media figcaption{border-top:1px solid #deded7;padding:16px 18px}.lm5Gfq_caption{font-size:12px;font-weight:600}.lm5Gfq_captionDetail{color:#595b57;margin-top:5px;font-size:11px;line-height:1.6}.lm5Gfq_editorial{background:var(--study-soft)}.lm5Gfq_editorial .lm5Gfq_sectionHeading{max-width:760px}.lm5Gfq_editorialMedia{max-width:1000px;margin:0 20px 48px}.lm5Gfq_editorialMedia .lm5Gfq_media{box-shadow:0 16px 38px -32px #272b35}@media(min-width:1041px){.lm5Gfq_editorialMedia{width:calc(100% - 40px);margin-inline:auto}}.lm5Gfq_campaignGrid{grid-template-columns:1.5fr .8fr;align-items:center;gap:100px;display:grid}.lm5Gfq_campaignGrid .lm5Gfq_sectionHeading h2{max-width:620px}.lm5Gfq_campaignResults{gap:20px;margin-top:36px;display:grid}.lm5Gfq_campaignGrid:has(.lm5Gfq_campaignStills){grid-template-columns:1fr 1fr;gap:48px}.lm5Gfq_campaignStills{gap:24px;min-width:0;display:grid}.lm5Gfq_dark .lm5Gfq_media{border-color:var(--study-line);color:#f4f2ef;background:#1c1e1a}.lm5Gfq_dark .lm5Gfq_media figcaption{border-color:var(--study-line)}.lm5Gfq_dark .lm5Gfq_captionDetail{color:var(--study-muted)}.lm5Gfq_videoGallery{flex-wrap:wrap;justify-content:center;gap:24px;display:flex}.lm5Gfq_videoGallery .lm5Gfq_media{width:100%;max-width:320px}.lm5Gfq_emailGallery{grid-template-columns:1fr 1fr;align-items:start;gap:24px;margin-top:48px;display:grid}.lm5Gfq_emailGallery .lm5Gfq_media:last-child:nth-child(odd){grid-column:1/-1;width:85%;margin-inline:auto}.lm5Gfq_platforms{background:var(--study-soft)}.lm5Gfq_platformGrid{grid-template-columns:.85fr 1.25fr;align-items:center;gap:96px;display:grid}.lm5Gfq_platformsList{grid-template-columns:1fr 1fr;gap:16px;display:grid}.lm5Gfq_platformsList li{border:1px solid var(--study-line);background:var(--study-paper);border-radius:15px;flex-direction:column;justify-content:center;align-items:center;gap:20px;min-height:160px;display:flex}.lm5Gfq_platformsList img{object-fit:contain;width:48px;height:48px}.lm5Gfq_platformsList span{font-size:14px;font-weight:500}.lm5Gfq_attribution .lm5Gfq_sectionHeading{max-width:800px}.lm5Gfq_process{margin-top:56px}.lm5Gfq_process>figcaption{text-align:center;font:11px/1.7 var(--font-mono);text-transform:uppercase;letter-spacing:.08em;color:var(--study-muted);margin-bottom:24px}.lm5Gfq_process ol{flex-wrap:wrap;justify-content:center;align-items:stretch;gap:24px;display:flex}.lm5Gfq_process li{flex:0 1 max-content;border:1px solid var(--study-line);text-align:center;background:#1c1e1a;border-radius:15px;flex-direction:column;align-items:center;width:max-content;min-width:min(220px,100%);max-width:100%;padding:28px 24px;display:flex;position:relative}.lm5Gfq_stepNumber{font:12px var(--font-mono);color:var(--study-muted);margin-bottom:28px;display:block}.lm5Gfq_stepLabel{font-size:18px;font-weight:600;line-height:1.35}.lm5Gfq_stepDetail{color:var(--study-muted);margin-top:12px;font-size:13px;line-height:1.7}.lm5Gfq_stepArrow{width:16px;height:16px;color:var(--study-muted);position:absolute;top:50%;right:-21px}.lm5Gfq_loop ol{gap:24px}.lm5Gfq_loop>ol>li{background:#f0f0ec;padding:22px 20px}.lm5Gfq_loop .lm5Gfq_stepNumber{margin-bottom:16px}.lm5Gfq_loop .lm5Gfq_stepLabel{font-size:15px}.lm5Gfq_process .lm5Gfq_stepApps{justify-content:center}.lm5Gfq_loopReturn{color:var(--study-muted);border:1px dashed #a4a59e;border-top:0;border-radius:0 0 24px 24px;justify-content:center;align-items:center;gap:12px;margin:24px 12px 0;padding:20px 16px;font-size:13px;display:flex}.lm5Gfq_closing{border-top:1px solid var(--study-line);background:var(--study-soft);padding-block:80px}.lm5Gfq_closingInner{text-align:center;max-width:900px;margin-inline:auto}.lm5Gfq_closingStatement{font:500 clamp(1.65rem,3vw,2.5rem)/1.3 var(--font-display);letter-spacing:-.035em;margin-top:0}.lm5Gfq_closingDetail{max-width:720px;color:var(--study-muted);margin:28px auto 0;font-size:16px;line-height:1.8}@media(max-width:1023px){.lm5Gfq_heroGrid{gap:32px}.lm5Gfq_hero h1{font-size:48px}.lm5Gfq_projectMeta{grid-template-columns:1fr 1fr;gap:24px}.lm5Gfq_chapterNav .lm5Gfq_container{flex-direction:column;gap:12px}.lm5Gfq_showcaseGrid{grid-template-columns:1fr 1fr;align-items:start;gap:32px}.lm5Gfq_catalogStage{padding:12px}.lm5Gfq_campaignGrid{grid-template-columns:1.4fr .8fr;gap:40px}.lm5Gfq_platformGrid{gap:40px}.lm5Gfq_process ol{gap:18px}.lm5Gfq_process li{padding:22px 16px}.lm5Gfq_stepArrow{width:14px;right:-18px}.lm5Gfq_loop ol{grid-template-columns:1fr;gap:24px}.lm5Gfq_loop>ol>li{grid-template-columns:1fr;gap:16px;display:grid}.lm5Gfq_loop .lm5Gfq_stepNumber{margin:4px 0 0}.lm5Gfq_loop .lm5Gfq_stepArrow{width:16px;height:16px;top:auto;bottom:-22px;right:50%;transform:translate(50%)rotate(90deg)}}@media(max-width:767px){.lm5Gfq_container{padding-inline:24px}.lm5Gfq_hero{padding-top:112px}.lm5Gfq_heroGrid{grid-template-columns:1fr;gap:40px;margin-top:32px}.lm5Gfq_hero h1{max-width:560px;font-size:clamp(36px,8vw,52px)}.lm5Gfq_heroLead{font-size:16px}.lm5Gfq_heroVisual{max-width:520px;transform:none}.lm5Gfq_projectMeta{margin-top:40px}.lm5Gfq_results,.lm5Gfq_chapter{padding-block:64px}.lm5Gfq_resultsIntro{grid-template-columns:1fr;gap:24px}.lm5Gfq_resultsGrid{grid-template-columns:1fr 1fr;row-gap:28px}.lm5Gfq_resultsGrid>div{padding:0 16px}.lm5Gfq_resultsGrid>div:nth-child(odd){border-left:0;padding-left:0}.lm5Gfq_resultsGrid dd{font-size:clamp(28px,6vw,36px)}.lm5Gfq_resultsGrid dt{font-size:12px}.lm5Gfq_sectionHeading h2{font-size:32px}.lm5Gfq_subtitle{margin-top:20px;font-size:18px}.lm5Gfq_copy{font-size:16px}.lm5Gfq_copyColumns{grid-template-columns:1fr;gap:20px;margin-top:32px}:is(.lm5Gfq_showcaseGrid,.lm5Gfq_campaignGrid,.lm5Gfq_campaignGrid:has(.lm5Gfq_campaignStills),.lm5Gfq_platformGrid){grid-template-columns:1fr;gap:40px}.lm5Gfq_videoGallery,.lm5Gfq_platformsList{order:2}.lm5Gfq_platformsList li{min-height:140px}.lm5Gfq_emailGallery{grid-template-columns:1fr;margin-top:32px}.lm5Gfq_emailGallery .lm5Gfq_media:last-child:nth-child(odd){width:100%}.lm5Gfq_process{margin-top:36px}.lm5Gfq_process ol,.lm5Gfq_loop ol{grid-template-columns:1fr;gap:24px}.lm5Gfq_process li{grid-template-columns:1fr;column-gap:16px;padding:20px;display:grid}.lm5Gfq_stepNumber,.lm5Gfq_loop .lm5Gfq_stepNumber{grid-row:span 2;margin:4px 0 0}.lm5Gfq_stepDetail{grid-column:1;margin-top:8px}.lm5Gfq_stepArrow,.lm5Gfq_loop .lm5Gfq_stepArrow{width:16px;height:16px;top:auto;bottom:-22px;right:50%;transform:translate(50%)rotate(90deg)}.lm5Gfq_loopReturn{text-align:center;align-items:flex-start;margin-inline:0}.lm5Gfq_loopReturn svg{flex-shrink:0}}.lm5Gfq_distribution{background:#fff;border:1px solid #deded7;border-radius:18px;margin-top:64px;padding:clamp(24px,4vw,48px)}.lm5Gfq_distributionEyebrow{color:#59645b;font:11px/1.5 var(--font-mono);text-transform:uppercase;letter-spacing:.1em}.lm5Gfq_distribution figcaption h3{margin-top:12px;font-size:clamp(21px,2.5vw,30px);font-weight:600;line-height:1.2}.lm5Gfq_distribution figcaption>p:last-child{color:#595b57;margin-top:10px;font-size:14px;line-height:1.6}.lm5Gfq_distributionScale{color:#686d69;font:11px var(--font-mono);justify-content:space-between;margin:40px 0 10px 84px;display:flex}.lm5Gfq_distributionRows{gap:14px;display:grid}.lm5Gfq_distributionRows li{grid-template-columns:68px minmax(0,1fr);align-items:center;gap:16px;display:grid}.lm5Gfq_distributionPeriod{color:#595b57;font-size:13px}.lm5Gfq_distributionBar{border-radius:5px;width:100%;height:32px;display:flex;overflow:hidden}.lm5Gfq_distributionBar span{height:100%;display:block}.lm5Gfq_distributionLegend{flex-wrap:wrap;gap:14px 24px;margin-top:32px;display:flex}.lm5Gfq_distributionLegend li{color:#4d554e;align-items:center;gap:8px;font-size:12px;display:flex}.lm5Gfq_distributionLegend li span{border-radius:3px;flex-shrink:0;width:12px;height:12px}@media(max-width:767px){.lm5Gfq_distribution{margin-top:48px}.lm5Gfq_distributionScale{margin-left:70px;font-size:9px}.lm5Gfq_distributionRows li{grid-template-columns:58px minmax(0,1fr);gap:12px}.lm5Gfq_distributionPeriod{font-size:11px}.lm5Gfq_distributionBar{height:28px}.lm5Gfq_distributionLegend{gap:12px 16px}}.lm5Gfq_stepIcon{border:1px solid var(--study-line);width:38px;height:38px;color:var(--study-ink);border-radius:10px;justify-content:center;align-items:center;margin-bottom:20px;display:inline-flex}.lm5Gfq_process .lm5Gfq_stepApps{flex-wrap:wrap;gap:7px;margin-top:18px;display:flex}.lm5Gfq_process .lm5Gfq_stepApps li{color:#262a26;overflow-wrap:anywhere;background:#fff;border:1px solid #d9ddd7;border-radius:7px;align-items:center;gap:5px;min-width:0;max-width:100%;padding:5px 7px;font-size:10px;line-height:1.3;display:inline-flex}.lm5Gfq_process .lm5Gfq_stepApps img{object-fit:contain;flex:0 0 14px;width:14px;height:14px}.lm5Gfq_process .lm5Gfq_stepApps img[hidden]{display:none}@media(max-width:1023px){.lm5Gfq_loop>ol>li{display:block}}@media(max-width:767px){.lm5Gfq_process>ol>li{display:block}}.lm5Gfq_promptTracker{background:#f6f4eb;border:1px solid #ddd9ca;border-radius:22px;margin-top:64px;padding:clamp(20px,3vw,36px);box-shadow:0 12px 28px -24px #777263}.lm5Gfq_promptTrackerHeader{justify-content:space-between;align-items:flex-start;gap:20px;display:flex}.lm5Gfq_promptTrackerHeader h3{color:#20231f;margin-top:8px;font-size:24px;font-weight:600}.lm5Gfq_promptTrackerHeader p:last-child{color:#656b64;margin-top:7px;font-size:13px;line-height:1.6}.lm5Gfq_promptBadge{color:#575e54;background:#fff;border:1px solid #ded9c8;border-radius:8px;flex-shrink:0;padding:7px 10px;font-size:11px;font-weight:600}.lm5Gfq_promptScroll{border-radius:12px;max-width:100%;margin-top:24px;overflow-x:auto}.lm5Gfq_promptScroll:focus-visible{outline-offset:4px;outline:2px solid #536c53}.lm5Gfq_promptTable{border-collapse:separate;border-spacing:0 8px;text-align:left;width:100%;min-width:650px}.lm5Gfq_promptTable thead th{color:#656b64;padding:8px 14px;font-size:11px;font-weight:600}.lm5Gfq_promptTable thead th:first-child{min-width:150px}.lm5Gfq_promptTable thead th span{align-items:center;gap:7px;display:inline-flex}.lm5Gfq_promptTable thead img{object-fit:contain;width:18px;height:18px}.lm5Gfq_promptTable tbody th,.lm5Gfq_promptTable tbody td{background:#fff;border-block:1px solid #e7e5db;padding:14px;font-size:13px}.lm5Gfq_promptTable tbody th{color:#262a26;border-left:1px solid #e7e5db;border-radius:10px 0 0 10px;font-weight:600}.lm5Gfq_promptTable tbody td:last-child{border-right:1px solid #e7e5db;border-radius:0 10px 10px 0}.lm5Gfq_promptPositive,.lm5Gfq_promptZero{font-variant-numeric:tabular-nums;border-radius:6px;justify-content:center;align-items:center;min-width:46px;padding:5px 8px;font-size:12px;font-weight:600;display:inline-flex}.lm5Gfq_promptPositive{color:#197044;background:#e3f5e9}.lm5Gfq_promptZero{color:#7d7b70;background:#f4f1e8}.lm5Gfq_promptFootnote{color:#686d66;margin-top:13px;font-size:11px;line-height:1.5}@media(max-width:767px){.lm5Gfq_promptTracker{margin-top:40px}.lm5Gfq_promptTrackerHeader{flex-direction:column;gap:12px}.lm5Gfq_promptBadge{order:-1}}